Criminal Justice Management and Administration Research Paper

Criminal Justice Management and Administration - Research Paper Example The intention of this study is criminal justice management as the supervision and oversight of the system that is mandated to serve justice to criminal cases. The criminal justice system includes line officers, court officials, investigation officers, parole officials, investigators and administrators. In the administration, the criminal justice system is also designed in unique managerial positions. These positions range from a police chiefs to national intelligence bodies. It is structured in such a manner that information flow is facilitated to move freely and with a definite course of action. Through the flow various decisions are made at respective levels to facilitate a quick serving of justice and the avoidance of justice delayed-justice denied situation. This study is going to focus on the historical and theoretical development of ethical organizational management in the system, a summary of the most common functions and positions in various criminal justice organizations and then an assessment of the strengths and weaknesses in different methods of organizing criminal justice organizations. Management as whole is both diverse and multi-faceted. This is so because its principles apply from the corporate world to government is to the states criminal management justice system. Over the years, there has been a wide array of developments that have shaped the ethical management of the criminal justice system. This includes changes of approaches, perceptions and laws that the top brass have employed in making the criminal justice system one of the best in the country agrees. ... us on the historical and theoretical development of ethical organizational management in the system, a summary of the most common functions and positions in various criminal justice organizations and then an assessment of the strengths and weaknesses in different methods of organizing criminal justice organizations. Historical and Theoretical Development of Ethical Organizational Management Management as whole is both diverse and multi-faceted. This is so because its principles apply from the corporate world to government is to the states criminal management justice system. Over the years, there has been a wide array of developments that have shaped the ethical management of the criminal justice system. This includes changes of approaches, perceptions and laws that the top brass have employed in making the criminal justice system one of the best in the country as Lawrence, (1993) agrees. There have also been historical and theoretical developments in the ethics in the organizationâ⠂¬â„¢s management system which this section is going to focus on. Basically, the ethics in organization is the moral approach to the practices and conduct of all the people involved in that kind of business. This also is relevant in the criminal justice system where despite the levels of sensitivity and rawness that are applied in this field on a day to day basis, ethics are given a priority. The leadership and management of this system according to Lawrence,(1993) have a responsibility of making sure that the principles and conducts of this field are correctly observed by all that are involved in various ranks. Transparency and accountability are stresses in the ethical aspect of management. The leaders or people who handle crime are obligated to share information and provide excellent approach

The effects of video games on children Research Paper

The effects of video games on children - Research Paper Example It will also expound on how video games have contributed to impairment of children’s morals. According to Positive and Negative Effects of Video Games (1) and Children and Video Games: Playing with Violence (1), video games enhance children to develop hand-eye coordination. This is because of the involvement of both hands and eyes in playing these games. For instance, when children play football matches on their computers, they ensure their fingers are on the right keys whereas their eyes are glued on the screen. Video games also enable children to become creative and quick in thinking. In most occasions, children playing games are obliged to make rapid steps required in order to win the game. It is also evident that video games are associated with an increase in attentiveness of young children. This is evidenced by the much attention paid to the games by the participants. Additionally, video games make children become cautious in whatever activities they do life(Balter 667). For instance, they make children not to take anything for granting. They also make children have the habit of utilizing any presented chance effectively. It is also apparent that occasional interaction with video games makes children develop crucial skills in life. For instance, video games have been found to not only contribute to the development of math and reading skills in children, but also enable them recognize some patterns that need to be addressed (Children and Video Games: Playing with Violence 1). This is evidenced by the calculations associated with the video games. Thus, it is convincible that video games make children become good in algebra. It is also evident that most children that take part in playing video games learn about some things in life faster than those who do not take part in playing any game. Thus, it is apparent that video games aid in the development of

Pure Hatred Essay Example for Free

Pure Hatred Essay Introduction It is so depressing to say that hate, the most powerful of human emotions is still rampant in today’s world. Despite decades of struggles for civil rights, sad stories of hatred are still being told. A lot of individuals have to walk the streets of cities, the halls of schools and offices, and even the rooms of their own houses in fear. Around this world people are still being attacked because of their race, their sex, or their religion. In this new millennium, is it going to be possible to create a safer environment for all people? Can each country become the â€Å"Land of the Free†? Sadly, individuals and groups that espouse hate are still active in the country. The horrific events of September 11, 2001, and the terrorism that has followed in its wake have made it even more important now than in the past to understand the nature of hate. Given the overwhelming displays of hate currently being displayed in the world, we have a responsibility to seek an understanding of hate, its causes, and its consequences and how to combat it and achieve a culture of peace (Brenes Du Nann Winter, 201; Brenes Wessells, 124). Typical Definitions of Hate The typical formulations of hate, those by Aristotle, Descartes, Spinoza, Hume, and Darwin are notable for their contradictions. For Descartes (1694/1989), hate was an awareness of an object as something bad and an urge to withdraw from it. For Spinoza (1677/1985), it was a case of pain (sadness) accompanied by a perception of some external cause. For Aristotle (trans. 1954), the distinguishing phenomenological fact about hate was that it is pain-free (in addition to being incurable by time and striving for the annihilation of its object). Hume (1739-1740/1980) argued that neither love nor hate can be defined at all, because both are irreducible feelings with the introspective immediacy of sensory impressions. Darwin (1872/1998) also saw hate as a special feeling, one that lacks a distinct facial sign and manifests itself as rage. Hatred is causes of bitter sorrow. We find ourselves in repugnance and anger in the presence of one we hate. The joy of hate is being caused by the suffering, loss of power and reputation of the hated person. Shand (192) described hate as a syndrome, or a bundle of episodic dispositions united by a common emotional object or a common category of such objects. The key feature of such a syndrome is that a person may be legitimately characterized as having it without being imputed any corresponding episodic state. Modern Conceptions of Hate Sternberg (123) recently proposed that both disgust and contempt are special kinds of hate, cold hate and cool hate, respectively (see also Oatley Johnson- Laird, 87, for a claim that hate is a derivative of disgust). Steinbergs proposal is part of a broad theoretical typology based on the principle that, like love, hate can be characterized in terms of three action-feelings components: (a) intimacy (more precisely, the negation thereof), (b) passion, and (c) commitment. The feelings and actions associated with the first (negation of intimacy) component include revulsion-disgust and distancing, respectively. Fight-or-flight is the action pattern, and anger-fear are the feelings attending the passion element. The last (commitment) component involves an attempt to devalue the target of hatred through contempt. On the basis of this triangular structure, Sternberg posited a variety of hates. There is, for example, the already mentioned cool hate, composed solely of disgust, and hot hate, composed solely of the anger-fear combination. There are also cold hate (devaluation through contempt alone), boiling hate (disgust + anger-fear), simmering hate (disgust + contempt), seething hate (passion + commitment; also called revilement), and, finally, burning hate, which includes all three action-feelings components. True hate, he argued, is an emotion of intimacy, respect, and strength—There can be no hatred in weakness (Solomon, 326); he saw this equality of power as part of hates special mythology, ensuring that the antagonism involves an element of mutual respect. Though Solomon referred to hate as an emotion, the general affective construct that appears to fit best his own characterization of hate dynamics is that of a syndrome. Types of Hate Hate as an Emotion The hate as an emotion occurs based on the individual emotional experience. It is an emotion where people have to experience that affect the way they live. People come to hate other people whom have mistreated them. Hate that we learn as an Idea It is a long-standing hatred even of people they have never met, simply on the basis of belonging to groups in conflict or as an idea. Prejudice and Discrimination Prejudice is a negative attitude toward an entire category of people, often an ethnic or racial minority. People who have an obvious difference make prejudice easier. If you resent your roommate because he or she is sloppy, you are not necessary guilty of prejudice. However, if you immediately stereotype your roommate on the basis of such characteristics as race, ethnicity, or religion, that is a form of prejudice. Prejudice tends to perpetuate false definitions of individuals and groups. One important and widespread form of prejudice is racism, the belief that one race is supreme and all others are innately inferior. When racism prevails in a society, members of subordinate groups generally experience prejudice, discrimination, and exploitation. In 1990, as concern mounted about racist attacks in the United States, Congress passed the Hate Crimes Statistics Act. This law directs the Department of Justice to gather data on crimes motivated by the victim’s race, religion, ethnicity, or sexual orientation. In 2000 alone, more than 8,063 hate crimes were reported to authorities. Some 54 percent of these crimes against persons involved racial bias, whereas another 18 percent involved religious bias, 16 percent sexual orientation bias, and 11 percent ethnic bias (Department of Justice 2001a). A particularly horrifying hate crime made the front pages in 1998: In Jasper, Texas, three White men with possible ties to race-hate groups tied up a Black man, beat him with chains, and then dragged him behind their truck until his body was dismembered. Numerous groups in the United States have been victims of hate crimes as well as generalized prejudice. In the wake of the terrorist attacks of September 11, 2001, hate crimes against Asian Americans and Muslim Americans escalated rapidly. Prejudice is also happening against Arab Americans and Muslims who live in the United States (226). The activity of organized hate groups appears to be increasing, both in reality and in virtual reality. Although only a few hundred such groups may exist, there were at least 2,000 websites advocating racial hatred on the Internet in 1999. Particularly troubling were sites disguised as video games for young people, or as â€Å"educational sites† about crusaders against prejudice, like Martin Luther King, Jr. The technology of the Internet has allowed race-hate groups to expand far beyond their traditional southern base to reach millions (Sandberg, 105). Hate causes Violence Hate is the most powerful human emotion exists that causes violence. It is a disease like tuberculosis. It may infect others, but it inevitably destroys the hater, diminishing his humanity and perverting the purpose and promise of life itself.   A special case of ostensive formulation might be found in the concept of the so-called hate crime. Hate crimes can be defined as criminal offenses in which the defendant’s conduct was motivated by hatred, bias, or prejudice, based on the actual or perceived race, color, religion, national origin, ethnicity, gender, or sexual orientation of another individual or group of individuals. A more extensive definition can be found in the California Penal Code, which says that: â€Å"Hate crimes . . . means any act of intimidation, harassment, physical force, or the threat of physical force directed against any person, or family, or their property or advocate, motivated either in whole or in part by the hostility to the real or perceived eth nic background, national origin, religious belief, gender, age, disability, or sexual orientation, with the intention of causing fear and intimidation.† Hate crimes are not separate offenses, however, and it is important to realize that many types of felonies can be prosecuted as hate crimes. Hate crime laws, which have developed during the past decade or two, simply enhance or increase the penalties associated with serious offenses that fall into the â€Å"hate crimes† category. At the 1994 is typical of such legislation. The act provides for enhanced sentences where a federal offense is determined to be a hate crime. The federal Hate Crime Statistics Act, signed into law by then-President Bush in April 1990, mandates an annual statistical tally of hate crimes throughout the country. Data collection under the law began in January 1991. Yearly statistics show approximately 10,000 reported instances of hate crimes, including about a dozen murders. Most hate crimes (approximately 65 percent) appear to be motivated by racial bias, while religious hatred (15 percent) and sexual orientation (12 percent) account for most of the remainder. Many hate crimes that are reported fall into the category of â€Å"intimidation,† although vandalism, simple assault, and aggravated assault also account for a fair number of hate crime offenses. Notable in recent years has been a spate of church burnings throughout the south where congregations have been predominantly African-American. A few robberies and rapes are also classified under the hate crime umbrella in any given year. Hate crimes are sometimes also called bias crimes. One form of bias crime that bears special mention is homophobic homicide. Homophobic homicide is a term that refers to the murder of homosexuals by those opposed to their lifestyles.   Some hate crimes are committed by organized hate groups. According to the Intelligence Project of the Southern Poverty Law Center (457) organized hate groups operated in the United States in 1999. Another so-called â€Å"patriot† organizations, many with separatist leanings based on race or ethnicity, existed throughout the country. Some hate crime laws have not passed constitutional muster, often because they have run afoul of First Amendment concerns over free speech. In 1992, for example, in the case of R.A.V. v. City of St. Paul, the U.S. Supreme Court invalidated a St. Paul, Minnesota, city ordinance designed to prevent the bias-motivated display of symbols or objects, such as Nazi swastikas or burning crosses. Also in 1992, in the case of Forsyth County, Ga. v. Nationalist Movement, the Court held that a county requirement regulating parades was unconstitutional because it also regulated freedom of speech—in this case a plan by an affiliate of the Ku Klux Klan to parade in opposition to a Martin Luther King birthday celebration. Some writers have noted that statutes intended to control hate crimes may contravene constitutional guarantees if they: (1) are too vague, (2) criminalize thought more than action, (3) attempt to control what would otherwise be free speech, and deny equal protection of the laws to those who wish to express their personal biases. Examples of effective hate crime legislation can be found in a Wisconsin law that increases penalties for most crimes when the offender â€Å"Intentionally selects the person against whom the crime . . . is committed or selects the property that is damaged or otherwise affected by the crime . . . in whole or in part because of the actor’s belief or perception regarding the race, religion, color, disability, sexual orientation, national origin or ancestry of that person or the owner or occupant of that property, whether or not the actor’s belief or perception was correct.†Wisconsin’s penalty enhancement statute was upheld in the 1993 case of Wisconsin v. Mitchell. In that case, the United States Supreme Court held that Mitchell, a black man whose severe beating of a white boy was racially motivated, could be punished with additional severity as permitted by Wisconsin law because he acted out of â€Å"race hatred.† The Court called the assault â€Å"conduct unprotected by the First Amendment† and upheld the Wisconsin statute saying, â€Å"[since] the statute has no ‘chilling effect’ on free speech, it is not unconstitutionally overbroad.† In 2000, however, the Supreme Court, in the case of Apprendi v. New Jersey,struck down a New Jersey law that allowed judges to sentence offenders to longer prison terms for crimes motivated by racism or other bias. The law did not require that prosecutors prove to a jury that an offense was a â€Å"hate crime† under state law. Are there Any Cures for Hate? There is no magic bullet cure for hate. There are several possible steps, however. Indeed, Staub (240, 124) devised a program for intervening in cases of mass killings and violence (see also Veale Dona, 147). At the very least, one can start by modifying negative stereotypes, which can be done with some success (Blair Banaji, 219; Mackie, Allison, Worth, Asuncion, 156). In general, people need to: †¢ understand the triangular nature of hate and its escalation with successive triangular components so that one can recognize its often subtle presence; †¢ understand how hate is fomented through stories, often by way of propaganda; †¢ understand how hate can lead to massacres and genocide through the translation of feeling triangles into action triangles; †¢ combat feelings of impotence with constructive rather than destructive responses, and act against hate and its consequences rather than stand by as passive observers, as the world so often has done; †¢ realize that passive observation and often attempts at reason enacted in the hope that hate-based massacres and genocides will go away are perceived as weaknesses and tend to encourage rather than to discourage violence; and †¢ combat hate with wisdom. There is no complete cure for hate. Cognitive comprehension of a destructive psychological process does not insulate people from experiencing it. But given the destruction hate has caused over time and geography, there is a need to understand it, its consequences, and ways to at least try to combat it through understanding and especially through action. Indeed, there are few areas of psychology for which it equally can be said that action speaks louder than words. Many of the ways of combating hate are the same that one would use in resolving conflict situations and achieving peace (Christie, Wagner, Du Nann Winter, 238), including creation of win-win situations, building trust between groups, sharing information, each side asking questions of the other, generating multiple alternative options, and seeking understanding of groups to which one does not belong (Boardman, 149; Isenhart Spangle, 259). Sometimes when a group communicates to the other the story of what its members have experienced, they can come to an understanding of each other that is not possible when people stay silent and fail to communicate (Albeck, Adwan, Bar-On, 162). When wrongs have been committed, no solution may be possible unless both sides are willing to forgive (Azar Mullet, 95). Building tolerance and creating a culture of peace and a society in which people share equally in rights and in participation in the society can go a long way toward resolving problems of violence and hate (Christie Dawes, 2001; Miall, Ramsbotham, Woodhouse, 199; Montiel Wessells, 221). The question is whether people have sufficient good will to achieve this goal. Combating hate requires, first and foremost, taking responsibility for it, its perpetrators, and its consequences. Ultimately, the best way to combat hate may be through wisdom (Steinberg, 198). Intelligent people may hate; wise people do not. People like Mohandas Gandhi, Martin Luther King, Mother Theresa, and Nelson Mandela had the same human passions as any of us, but in their wisdom, they moved beyond hate to embrace love and peace. The balance theory of wisdom (Sternberg, 198) defines wisdom as the application of intelligence, creativity, and experience toward a common good by balancing ones own interests with others interests and institutional interests over the long and short terms. By definition, wise people do not hate others because they care about the individuals (or groups) wellbeing as well as their own or that of their group. They seek solutions that embrace the legitimate interests of others as well as of themselves. Someone who cares about anothers interests and well-being cannot hate that person, in part because he or she cannot dehumanize that other. Schools typically teach children knowledge and to think intelligently. But they rarely teach for wisdom. Indeed, in many schools across the globe, they teach hate for one group or another. Ultimately, if society wishes to combat hate, its schools and institutions need to teach students to think wisely. They then will realize that hate is not the solution to any legitimate life problem. Indeed, it foments rather than solves problems. But to teach for wisdom requires wisdom, and so far, the possession of that wisdom is a challenge that many fail to meet, not because we cannot meet it, but rather, because we choose not to. It is to be hoped that, in the future, people will make the better choice—for wisdom rather than for foolishness and the hate that can arise from it. Conclusion To sum up, despite much recent attention to hate as a topic of discussion and intervention, there currently exists no generally accepted definition and cure of hate. More grievously, there is nothing approaching a consensus on how to delimit the domain within which such a definition would fall. Meanings of hate differ both across and within contexts. Thus, it remains unclear if different authors are indeed discussing or intervening against the same thing. The situation raises a number of questions: Why this cornucopia of meaning? How are psychologists to characterize the underlying disagreements? How they to decide which disagreements are are substantive and which are purely semantic? How are people to decide who is right and who is wrong? What would it mean to be right or wrong in this context? These are just some trying questions about hate, to which the answers are still unclear. But one thing is clear, definitely hate is not the answer and we have to control ourselves emotionally and change our minds for the better. WORKS CITED Albeck, J. H., Adwan, S., Bar-On, D. Dialogue groups: TRTs guidelines for working through intractable conflicts by personal storytelling. Peace and Conflict: journal of Peace Psychology, 8, 301-322, 2002. Aristotle. The rhetoric and the poetics o fAristotk (W. R. Roberts, Trans.). New York: Modern Library, 1954. (Original work written ca. 340 B.C.) Azar, F., Mullet, E. Willingness to forgive: A study of Muslim and Christian Lebanese. Peace and Conflict: Journal of Peace Psychology, 8, 17-30, 2002. Blair, I. V., Banaji, M. R. Automatic and controlled processes in stereotype priming. Journal of Personality and Social Psychology, 70, 1142-1163, 1996. Boardman, S. K. Resolving conflict: Theory and practice. Peace andConftict: Journal of Peace Psychology, 8, 157-160, 2002. Brenes, A., . Du Nann Winter, D. Earthly dimensions of peace: The Earth charter. Peace and Conflict: Journal of Peace Psychology, 7, 157-171, 2001. Brenes, A., Wessells, M. Psychological contributions to building cultures of peace. Peace and Conflict: Journal of Peace Psychology, 7, 99-107, 2001. Christie, D. J., Dawes, A. Tolerance and solidarity. Peace and Conflict: Journal of Peace Psychology, 7, 131-142, 2001. Christie, D.J, R. V. Wagner, R.V. Winter, D.D. 2001, Peace, Conflict and Violence: Peace Psychology for the 21st Century Upper Saddle River, NJ: Prentice Hall.,106, 2001. Darwin, C. (1998). The expression of the emotions in man and animals. New York: Oxford University Press, 1998. (Original work published 1872) Department of Justice. Hate Crime Statistics, 2000. Washington, D C: U.S. Government Printing Office, 2001a (Accessed October 16, 2002). Descartes, R. On the passions of the soul (S. Voss., Trans.). Indianapolis, IN, 1989. (Original work published 1694) Hume, D. A treatise of human nature. Oxford, England: Oxford University Press, 1980 (Original work published 1739-1740). Isenhart, M., Spangle, M. Collaborative approaches for resolving conflict. Thousand Oaks, CA: Sage, 2000. Mackie, D. M., Allison, S. T., Worth, L. T., Asuncion, A. G. (1992). The generalization of outcome-biased counter-stereotypic inferences, journal of Experimental Social Psychology, 28, 43-64, 1992. Miall, H., Ramsbotham, O., Woodhouse, T. Contemporary conflict resolution. Cambridge, MA: Polity Press, 1999. Montiel, C. }., Wessells, M. (2001). Democratization, psychology, and the construction of cultures of peace. Peace and Conflict: Journal of Peace Psychology, 7,119-129, 2001. Shand, A. F. The foundations of character (2nd ed.). London: Macmillan, 1920. Solomon, R. The passions. New York: Anchor Books, 1977. Spinoza, B.Ethics. In E. Curley (Ed.), The collected works of Spinoza (Vol. 1, pp. 408-617). Princeton, NJ: Princeton University Press, 1985. (Original work published 1677) Staub, E. (1989). The roots of evil: The origins of genocide and other group violence. New York: Cambridge University Press, 1989. Sternberg, R. J. Why schools should teach for wisdom: The balance theory of wisdom in educational settings. Educational Psychologist, 36, 227-245, 2001. Sternberg, R. J. A duplex theory of hate and its development and its application to terrorism, massacres, and genocides. Review of General Psychology, 7, 299-328, 2003. Veale, A., Dona, G. Psychosocial interventions and childrens rights: Beyond clinical discourse. Peace and Conflict: Journal of Peace Psychology, 8,47-61, 2002.

Competition and Market Analysis for Red Bull

Competition and Market Analysis for Red Bull This paper investigates the competition analysis of Red Bull energy drink in the market and deciding about its competitive advantage if there is any. Some information about the energy drink market in general is presented. This is followed by product, company background and history is presented. Then we analyzed Red Bulls brand positioning and direct competitors. Afterward, analyze and classify the features of Red Bull through macro and micro factors to determine the strength of competition. This followed by looking at Red Bulls marketing mix. We will identify the problems and opportunities of Red Bull. For that part we are going to search for data about market segments and market share of Red Bull and its competitors. To support all this we are going to make a local market quantitative survey in the city of Abu Dhabi using a questionnaire targeting youth aged 18-34. The Market When looking into Energy drinks market, we can notice a doubling increase since they were first introduced into the United States and Europe. The current U.S. domestic market may be around $4 billion and is expected to reach an estimated US $15 billion by 2011. The reasons for the increasing demand for energy drinks are attributed to consumers concerns about time stress to keep balance between work-life and private life. Consequently the market is bombarded with many new energy drinks, with strange names and claims of a higher energy increase compared to the prior brands to find their way in the market. There are, however, a few major energy drinks that control most of the market and do not have too much amounts of caffeine. In addition to caffeine, a range of other energetic ingredients as taurin, Guarana, and B vitamins are added into energy drinks to make them more effective. New probable developments are geared toward increasing the health functionality of energy drinks which will increase market approval due to a growing society obsessed by health. The Energy drink market is not only limited to products or brands competing with each other but it also includes the whole non alcoholic drink market. Many outside factors have influenced the demand for this market such as the increasing attractiveness of health lifestyles and sports club membership. -Company and Product Review Red Bull is classified as a soft drink. It is a non alcoholic stimulus drink with an absolutely exclusive formulation consisting of  two natural substances and important metabolic transmitters such as, amino acid, taurin and glucuronolacton in addition to stimulating caffeine, vitamins and carbohydrates. It gives stimulation and revitalizes the body after effort and activates the human performance both mentally and physically. The industry is capital-intensive: average annual profits per production worker are about $700,000. History of Red Bull market expansion In 1982, Dietrich Mateschitz, originator of Red Bull and Chalerm Yoovidhya, decided to enter the market of energy drink which was controlled by Japan and Thailand at that time. In 1987, the product was first introduced to Austria which was a difficult market for Red Bull to carry on. Shortly Mateschitz developed a marketing strategy and as a result the product became well known in Austria and extended into Hungry and the rest of Germany. After that Red Bull has been successfully recognized world-wide and has reached a market leader position in 20 countries- in Europe, Asia and the USA. By 1997, Red Bulls buzz marketing strategy proved successful in the U.S. The following timeline shows the expansion of Red Bull in the market.  [1]   Date Market Expansion 1987 Austria 3.5. (not mature market) 1994 UK, Germany and Eastern Europe 3.6. 1997 US and South Africa 3.5. 3.6. 2006 Japan 3.7. (very mature market) When Mateschitz realized that a great sporting event could be useful, Red Bull started sponsoring about 500 extreme sports athletes and hosting stylish parties. Events are now hosted by Red Bull throughout the world such as the Xgames and the Red Bull Air Races and thus their tagline, gives you wings is known worldwide. Product Review The following table sums up the product review  [2]   Cost $2.00 Cost Per Ounce $0.25 Active Red Bull Ingredients Caffeine, Taurine, B-Vitamins, Sugar Taste Rating 7.5 Kick Rating: 8.0 Final Judgment Rating: 9 Its the original energy drink! Red Bulls mission is to stretch their wings over the world. It is a short phrase that communicates vivid information about the brand. This slogan which is used in all Red Bull campaigns worldwide is creating strong brand awareness of the product and is connecting between the brand and the product type. They are expanding rapidly into global market. They are keen on keeping Red Bull values, while maintaining the control position in the energy drinks category by delivering better-quality customer service in a highly experienced and commercial manner. Direct Competitors Although Red Bull still maintains a dominant position in many significant markets, it is no longer the only player. The major challenge to Red Bulls leading position has come from US-based imitators: Monster, Rockstar and Full Throttle which have introduced price competition to the segment and this is possible to have become more and more important during the depression periods. Monster energy drink does its best to be like Red Bull. The taste is similar, the ingredients are identical, and they target the male/18-25 demographic. Though, they do have one different advantage over Red Bullquantity. The Monster energy drink comes in a 16 oz. can, whereas Red Bull only offers 8.3 oz cans. So, youre essentially getting twice the product at the same price ($2 per can) Rockstar competitive energy drink whose motto is party like a Rockstar, targeted at the younger consumers who want to be wild and crazy and spend all night dancing. There are a number of flavors of Rockstar cola, energy drink, and juiced. The energy drink is similar in taste to all the others, whereas the cola product has the best taste. The juiced version is said to be 70% real fruit juice and 100% energy. They were the first to use the 16oz larger size, and this has fixed and become the standard. Only Red Bull continues to market the smaller cans, which is part of their image. Full Throttle is manufactured and owned by Coca Cola, just like their Coke Blak mixture of coffee/cola drink. Full Throttle energy drink is marketed as a rebellious drink, with erupting flames on the can. An 8 oz. serving has 110 calories (comes in a 16 oz can) and 29g of sugar. It also includes things like ginseng extract and plenty of caffeine. Full Throttle comes with a citrus taste and a red can. Full Throttle was first introduced to the market in 2005. It is targeted at 20-30 year old men, and contains Taurine like Red Bull. From the above stated information we can find that: 1-Monster is similar to Red bull in taste, but only targets males. It has two advantages over RB in price and quantity which is double size of RB. 2- Rockstar is double the size and Price as it is 1.99$ so it is cheaper than RB. 3-Full Throttle has the same taste and ingredients as RB, but it has advantage of quantity and price There are also other industries where Red Bull GmbH  competes such as sports, leisure and recreation. The Brand Positioning In spite of the competition, Red Bull resembles a new type of drinks called the energy drinks. In this new market sector Red Bull has a branding as a top border brand product. The brand positioning of Red Bull comes from the benefits of the product and the brand image. The positioning message of Red Bull is Red Bull vitalizes Body and Mind. This positioning idea has become the unique brand personality of Red Bull, which can be explained below. Sarcastic Self confident Intelligent Innovative Humorous, charming Individualist Impulsive It can be assumed that the positioning idea of Red Bull has created the best energy drink status among the target market. It is also clear that customers appear to be attracted to the general appearance and brand of Red Bull. The positioning strategy of Red Bull aims at best product, top price and top profitability. As for the price, Red Bull has a position in which it can command a best price because there is nothing to compare it with. It is an exclusive useful drink, promising and offering benefits that cannot be offered by any other drink. Threats of new entrants The most significant development in the market of energy drinks and the main direct competitor to Red Bull is the new product from Coca Cola, Relentless. It is also cheaper because it is sold in can double the size of Red Bull but the same price. -First-mover advantage has disappeared as the market has matured. Red Bull is the giant of the stimulant drink industry, in comparison to Coca Cola and Pepsi in the cola market. Red bull has achieved economic level which would allow them to be the most competitive price in the market. Although there is a price gap between Red Bull and other cheaper energy drinks, it seems that Red Bull has surmounted the position segment of the market due to its marketing strategy which is considered a huge barrier to entry. Red bull has a strong brand power that impresses loyal customers and consequently they can charge high prices even when competition comes from Coca Cola. Analysis of Macro and Micro factors affecting the attractiveness of Red Bull in the market Macro factors Political and Legal Forces When Red Bull was first introduced into the market as a new non-alcoholic drink labeled with a new idea as an energy drink, the Health Organisation was doubtful that Red Bull could be an appetizer medicine. Rumors saying that Red Bull contains ingredients like bulls galls, added to their doubts. But confidence in the product increased due to the fact that Red Bull has been used in the Australian market for 9 years and in the Asian market for 30 years without any registered complaints. Moreover a study conducted by an independent institute (ISME) in 1998 proved that although Red Bull has stimulating effects like caffeine, it does not lead to addiction. On the other hand Red Bull still needs approval from each country to be sold. This procedure is time consuming and consequently costly. Some countries still have suspicions about Red Bull. According to msnbc.com in May, 2009, Six German states have asked retailers to stop selling Red Bull Cola energy drinks after a test found a trace amount of cocaine. However authorities say the drug level was too low to cause a health risk. Countries such as Denmark, Norway, and France have banned the sale of Red Bull. This means that legal factors have a high negative effect on RB Economical Factors Red Bull is hardly affected by economic periods of expansion and contraction because it is a particular drink, serving a niche market. Red Bull target market includes sportsmen/women as well as hard working people. The main consumers of the product are Athletes, night clubbers, shift workers, executives and long-distance drivers. Despite the availability of few substitutes, the sales of Red Bull are increasing through their well positioned advertisements. This factor has low influence on RB. Socio-Cultural Factors When the product was first introduced people had doubts about the product and nobody wanted to try it. But now due to change of peoples lifestyle, people are now much more open for new experiences. In addition they are confident to try it, because any health concerns were cleared by organisations like the ISME. The consumers are male and females regardless of age who are very sporty or work very hard. Longer working hours as well as increased road traffic led to more need for energy boost. Nowadays Red Bull has a very stylish image and is sold in a lot of supermarkets and clubs (See the graph which illustrates the categories of males and females consumers)  [3]   Technological factors Red Bull is totally manufactured in Austria where it is exported to 28 countries. There are two reasons why it is not manufactured in any other country; first, to guarantee taste reliability and to make sure that Red Bull tastes the same all over the world. Secondly in that way the formula will be kept securely in one place. Red Bull is normally produced in 250ml cans, but glass bottles are an alternative jus in case they do not have enough cans as it once happened. Energy drink Red Bull, uses electronic points of sale (EPOS) data. This system allows customers research team to check the distribution of Red Bull. This system points out the gaps that can be returned to the retailers. Environmental factors Red bulls cans are environmentally friendly because they are made of recyclable aluminum. Glass bottles can also be recycled and therefore do not damage the environment either. This might give the product a competitive advantage when rules become stricter and more equal throughout Europe as well as in the rest of the world. http://researchwikis.com/Energy_Drinks_Market Micro Factors 6.1 Bargaining Power of Buyers: Top 4 Energy Drinks by 2010 Market Share Rank Energy Drink Parent Company Market Share 1 Red Bull Privately Held 42.6% 2 Monster Hansen Natural 14.4% 3 Rockstar Privately Held 11.4% 4 Full Throttle Coca-Cola Company(KO) 6.9% By working out the concentration ratio of the 4 top energy drinks brands as seen in the above table it will be possible to come to the relative size of the products in relation to the industry as a whole and to determine the market form of the industry. By using the four-firm concentration ratio we find that it is 75.3% which is high, and is bordering between oligopoly and monopoly, In this concentrated market the customers dont have high bargaining power which enables Red Bull to position high prices. Moreover, other products may find it difficult to compete with the brand loyalty due to the huge advertising spending of Red Bull. Consumers in energy drink market are not actually aware of price because they are Consumer with high income and buy it when it is required to regenerate their energy after a long day of hard work. The relationship between the manufacturer and retailer has developed along the market lifecycle resulting in swing of power. The fame of energy drinks has created a market pull where retailers have no real bargaining place. The extent of bargaining power differs according to the distribution channel. Bargaining Power of Suppliers: Red Bull production process is to some extent simple therefore the power of the suppliers is apparently rather low. The added value at each stage leads to large profits. Suppliers can only enter energy drink market through the brand-owner, thus the balance of power is in the favour of the brand owner. -Threats of substitute products Red Bull is a fast moving consumer product and, consequently, it mainly depends on desire purchasing. Although price sensitivity is a low factor inside the target segments, handiness is the average purchase criteria. Red Bull has successfully created a position where product substitution threats are low due to the brand power and customer loyalty. On the other hand, there are other products substituting the need for caffeinated drinks with less sugar and a better blend of carbohydrates and protein that give a greater energy enhancement. Also drinking plenty of fluids, such as water and herbal tea are useful. The market is full of better alternatives than relying on expensive energy drinks that only give you a momentary feeling of energy. The Marketing Mix Strategy Red Bull has its own marketing which is different from the Marketing Mix Theory based on the 4 P ´s. Red Bulls own  Marketing Mix Strategy is consisting of [ 1] the mediaadvertising category, [2] sports-and event sponsoring and [3] sampling. In 2008, Red Bull spent on marketing approximately more than 1 million$ which equals 30% of its revenue. Media Advertising Red Bull uses all the available media channels such as cinema, TV, radio, press and the internet in order to reach its main target market-young people. Thus they successfully advertise in TV shows like T.F.I. Friday and in magazines like Time Out and mens health. By doing so, they let the consumers understand the product and decide about the moments they can use it themselves. Red Bull realizes this by an amusing and humorous cartoon campaign, through which they easily send the message that this energy drink helps you to escape by giving you wings. The idea of communicating with the consumer in the form of a simple cartoon makes the people enjoy the campaigns and at the same time remember the brands name and the message it delivers. Sports-and Event-Sponsoring The company also uses sponsoring in their marketing mix strategy. Red Bull does event sponsoring either by creating its own events (i.e. Red Bull Music Academy .) or by promoting other events (i.e. Speed Ski World Championship). This strategy means that Red Bull brand appears in the form of logos and stickers and that the product  ´s target market is accurately defined. The image, the reliability and the visibility of the product are supported by sponsoring specific events where the peoples attention is drawn to the product. Red Bull sponsors the athlete target market where Red Bull is always needed in extreme sports such as free climbing and motorsports and fun sports as well. Sampling Sampling is another very important part of their three component -marketing system. The methods used are well tested and proven in other markets. The main purpose of Red Bull is to boost the company samples at the right place and at the right time by finding its precise target market such as driving, studying, working night shifts and sports. Sampling is conducted in a charming way by extremely motivated and cultured employees of Red Bull. All their equipment is the product, a free range of clothes and a small, but very attractive sampling car. Red Bull is following the basic sampling rules consisting of: never force the product always explain the benefits of the product drink always a full can ( 250 ml) It must always be cooled being cautious about whom are sampling the product Surveying the local market To have some information about Red Bulls brand image and how the people see it, we made a questionnaire of 3 sections including 13questions. The survey targeted males and females whose age is between 18-34 living in or near Abu Dhabi. 22 % of the respondents are females, whereas 78 % are males. We used Emails to send and collect back the questionnaires. Significant findings The energy drinks market proposes the following drinks: Red Bull, on top then come power Horse, and Monster, The best known beverage is in the city of Abu Dhabi and avenues, is Red Bull as 88 % of the respondents have tasted it and the majority of these people find it good (41 %). The other data have no significance. The most common consumption rate for energy drinks is occasional: 80 % drink occasionally drink and 20 % frequently. With relation to Red Bull, which of the following is important to your purchase?     For 58 % of the people, find the physical boost is important. 36.4 % of the total respondents are influenced to buy Red Bull because it is sponsored by athletes and some related it to formula 1.the taste of the beverage is an extremely important criterion. The smell and the energizing properties are very important (with respectively 45 % and 42 %). The design of the can does not influence so many consumers: 9.1%  buy the drink because of the design. Where do you buy Red Bull? 80% present of the respondents buy it from supermarkets whereas 20% buy it from fending machines at petrol stations. What is the first word that springs to mind when you hear the words Red Bull? 60% said superman, 30% wrote formula1, and 10% said flying in the air Which tag line, if any, do you most associate with Red Bull? 70% chose Brain and body energy, whereas 30%chose Gives you wings Which sports do you most associate with Red Bull? 55% Formula1 and 25 % said motorbikes, 10%responded Golf and 10% chose Athletic 90% described Red Bull as the best energy drink in the market and 10% finds it suitable for their lifestyle Result People dont buy Energy drinks because they really need it but because this need is created by the manufacturer. It is the big advertising campaign which has convinced people to accept this product. Red Bull has been the first energy drink in the market. Red Bulls target is people who need energy and concentration such as sportsmen and students. For that reason, the company sponsors numerous sports events: Formula 1, Xtreme competition. Red bull gives you wings. It is the famous slogan that makes consumers think that Red Bull gives more energy than usual. The result is that the Red Bull has quickly got success by young people. Red Bull keeps on marketing by this young generation. more Conclusion When Red Bull was first introduced, it was easily imitated because the ingredients were printed on the can and the product was not patented. Although the taste of Red Bull did not do well in taste tests, it succeeded due to the marketing strategy. It can be said that Red Bull was not only the first energy drink to be in competition with soft drinks but also created the new energy drink type in the majority of markets. After Red Bull hit the market in the late 90s till the present, many other companies entered the energy drink market but unable to compete with it. Red Bulls has approximately 100 major competitors and the main competitors are Monster, Rock Star and Full Throttle. Many substitute products have been introduced and categorized as energy drinks such as Iceà ¢Ã¢â€š ¬Ã‚ T creating an energy drink called Liquid Ice, Nellys Pimp Juice and Lil Johns, Crunk Juice. Although these competitors are present in the market no other energy drink could maintain Red Bulls 70à ¢Ã¢â€š ¬Ã‚  90% of the market share it has in over 100 countries all over the world. Problems and Opportunities: Problems: Red Bull is not a patented drink product, therefore anyone is able to choose a can, read the ingredients on the label and start their own business. That is why the market is flooded by competition. In addition, Red Bull as well as all other energy drinks and supplements, have received negative reports from a medical point of view. Elevated amounts of caffeine and sugar can lead to adverse effects on heart and blood pressure. Opportunities: Red Bull is one of the most popular energy drinks in the world. They earned this position by intelligent, consistent marketing strategy. Red Bull has the opportunity to maintain their position and develop a continuing pace to aim their niche target consumers by seriously using untraditional and traditional marketing strategies. Red Bull has a competitive advantage over its competitors As we have seen Red Bull is an international energy drink that is sold by Red Bull GmbH. In 2006, more than 3 billion cans were sold in more than 130 countries. -Red Bull has a continual international marketing strategy by sponsoring a variety of great sports to promote a cool public image and enhance brand power. -The product has remained the top energy drink throughout its growth due its effective marketing strategy. The product speaks for itself and its consumers do not report any complaints despite of negative publicity Red Bull has developed a sugar free option. -Red bull has this competitive advantage not only because other drinks that follow it are not as appealing in packaging, marketing, but also because Red Bull is aware of their marketing challenges and they are continually changing and developing their marketing philosophy to overcome and avoid possible competitors. Red Bull Consumer Questionnaire This questionnaire is all about Red Bulls consumers and targets males and females between 18 and 34 years old and based in the Abu Dhabi. Section 1(background) Please specify your age group by putting an x in the box that applies to you. 18-21 22-25 26-29 30-34 2) Where do you live? Please specify closest town/city. Abu Dhabi   Shahama Shamkha   Bani Yass Samha 3) What is your gender? M/F Please specify. Section 2( Loyalty) 1) Are you familiar with the Red Bull brand? Yes/No Please enter in the box. If your answer is no then please do not go past question 3 of this section and I thank you for your time. 2) Which of these drinks are you most aware of? Please rank your top three 1 being youre most aware and put an x beside any others you are aware of. Monster Rockstar Red Bull Power Horse Full Throttle Others please state 3) Which of these drinks would you buy, if applicable? Please rank your top three 1 being your first choice Rockstar Red Bull Power horse Full Throttle Others please state 4- With relation to Red Bull, which of the following is important to your purchase? Please rank each option by putting a circle around the appropriate number. Important Un-important Taste 1 A Hydration 1 B Physical Boost 1 C Mental Stimulant 1 D Sponsored Athletes 1 E Price 1 F Availability 1 G Image 1 H Can shape, colours and size 1 I Association with Extreme Sports 1 J Others please stateà ¢Ã¢â€š ¬Ã‚ ¦ and rank 1 5) Where do you buy Red Bull? Please underline all that apply. Wholesaler Supermarket Independent Retailer Vending Machine Restaurant Hotel Other please state : Section 3 Brand Image 1) What is the first word that springs to mind when you hear the words Red Bull? Please specify your word in the box. 2) Which tag line, if any, do you most associate with Red Bull? Please choose a tag line by underlining it Stimulation for body and mind Brain and body energy   Gives you wings   Your sport, our science 3) Which sports do you most associate with Red Bull? Please rank the sports 1-5 with which you most associate Red Bull. 1 being the highest Please also put an x beside any other sports you associate with Red Bull. Golf Formula 1 Skiing/Snowboarding Mountain biking Athletics Cricket Surfing Motorbikes Skateboarding Obscure Extreme Sports 4) Which sports do you partake in regularly? Please list in the box provided. 5) Does any Red Bull advert stand out in your mind? If so please describe the advert in the box provided. 6) Please try to describe Red Bulls packaging. Please describe any colours and/or emblems in the box provided. 7) How would you rate Red Bulls image? Please rank your option by circling the appropriate number. Cool Un-cool 1 2 3 4 5 8) Which of the following statements if applicable best describes why you buy Red Bull? Please make your selection by underlining the appropriate statement. a) Red Bull fits my lifestyle choice. b) Red Bull has an image Id like to be associated with. It provides me with a welcome energy boost. c) It gets my mind in gear. d) It provides good value against the competition. e) Its the best energy drink on the market. f) It tastes good on its own or as a mixer.

What Is Buddhism? Essay examples -- essays research papers

What is Buddhism?   Ã‚  Ã‚  Ã‚  Ã‚  Buddhism is a path of teaching and practice. Buddhist practices such as meditation are means of changing oneself in order to develop the qualities of awareness, kindness, and wisdom. The experience developed within the Buddhist tradition over thousands of years has created an incomparable resource for all those who wish to follow the path of spiritual development. Ultimately, the Buddhist path culminates in Enlightenment or Buddhahood. Who was the Buddha?   Ã‚  Ã‚  Ã‚  Ã‚  The word Buddha is a title not a name. It means ‘one who is awake' in the sense of having ‘woken up to reality'. The title was first given to a man called Siddharta Guatemala, who lived about 2,500 years ago in Northern India. When he was 35 he found Enlightenment whist in profound mediation, after searching for years. In the next 45 years of his life he spent it traveling through India teaching his way of life. His teaching is known as Buddha-dharma.   Ã‚  Ã‚  Ã‚  Ã‚  Traveling from place to place, the Buddha gained many disciples. They also taught of the enlightment, and the chain has continued on to this present day.   Ã‚  Ã‚  Ã‚  Ã‚  The Buddha was not a God, and he made no claim to divinity. There is no concept of a creator in Buddhism. He was a human being who, thought tremendous efforts, transformed himself.   Ã‚  Ã‚  Ã‚  Ã‚  The state of Enlightenment which he reached has three main facets. It is a state of wisdom, of insight into the true nature of things. It is also a source or boundless compassion, manifesting itself in activity for the benefit of all beings. and it the total liberation of all the energies of the mind and the body so they are at the service of the fully conscious mind. What Happened After the Buddha's Death?   Ã‚  Ã‚  Ã‚  Ã‚  Buddhism died out in India a thousand years ago, though it has recently revived. In the last century Buddhism has emphatically arrived in the West and up to one million westerners have become Buddhists. What Does Buddhism Teach?   Ã‚  Ã‚  Ã‚  Ã‚  Buddhism sees life as being in process of constant change and its practices aim to take advantage of this fact. It means that one can change for the better. The decisive factor in changing ourselves is the mind and Buddhism has developed many methods for working on the mi... ... the living beings in the six realms of existence differ but none of them lasts forever. Eventually, rebirth will take place. The realm into which one is reborn and one's conditions of rebirth are determined by ones' past and present actions. This is the law of Karma at work.   Ã‚  Ã‚  Ã‚  Ã‚  Because of the force of their karma, people are born are reborn endlessly, in one realm of existence or in another. The Buddha declared that there is no permanent rest in the cycle of birth and death. It is only when one follows the Noble Eightfold path taught by the Buddha and eventually attains Nirvana, that one finally becomes free from the ceaseless cycle and gains supreme and permanent happiness. Karma   Ã‚  Ã‚  Ã‚  Ã‚  Karma is the law of moral causation. It is action and reaction in the ethical realm. It is natural law that every action produces a certain effect. So if one performs wholesome actions, one will experience happiness. on the other hand, if one performs unwholesome actions, one will experience suffering. The is the law of cause and effect at work. In this way, the effect of one's past karma determine that nature of one's present situation in life.

cognitive impairment :: essays research papers

A cognitive impairment means there is a change in how a person thinks, reacts to emotions, or behaves. What is going on in the body? A person can be born with a cognitive impairment. In this case, it is usually termed mental retardation. It may result from a birth injury, such as a lack of oxygen. It may also result from a defect as the baby was formed. A cognitive impairment also may occur later in life, following an injury or as part of a disease. What are the signs and symptoms of the condition? A cognitive impairment interferes with the body's normal function. The change may be minor and have little or no impact on a person's daily functioning. In other cases, the impairment may be obvious. A cognitive impairment can range from mild memory problems to exaggerated emotional reactions. It can also entail the complete inability to think independently. What are the causes and risks of the condition? A cognitive impairment may be present when a child is born, which is known as mental retardation. It may also be the result of:  · abuse of prescription medicines, chemicals, street drugs, or alcohol  · a disease, such as Alzheimer disease  · a side effect of some medicines  · a trauma such as head injury Frail, elderly people who are removed from a familiar setting often develop cognitive problems. This may occur when they go to a hospital because of illness or when they are moved to a nursing home. Depending on the cause, cognitive impairments may be temporary or permanent. What can be done to prevent the condition? Cognitive impairment can occur at any age and cannot always be prevented. However, the following measures may be helpful:  · avoiding illegal drugs  · drinking alcohol in moderation or not at all  · following sports safety guidelines for children, adolescents, and adults  · obtaining prenatal care during pregnancy  · using medicines only as directed How is the condition diagnosed? In some cases, mental retardation can be diagnosed at birth. An infant with Down syndrome, for example, is often identified by characteristic features. The diagnosis is confirmed with a chromosome analysis. Other tests used to diagnose cognitive impairments include:  · cognitive testing, which provides information about the individual's memory and thinking skills  · cranial CT scan  · cranial MRI  · spinal tap What are the long-term effects of the condition? A person with cognitive impairment can often live a nearly normal life.

NMCI Project Assessment

The following is my assessment of the project:That when developing the project care was never taken to read carefully the set objectives and whether or not they were being met. As a result only two of them were met which indicated there was a need to overhaul the system. None the less expansion continued as if nothing was wrong.Modern development tools like prototyping were never used properly. System users were never involved in the development as the project was only handled by the experts. As a result serious mistakes were never detected let alone being solved in time. The size of the project needed the use of modern networking hardware, fast enough to cope with the heavy traffic created by the over 650,000 users. Instead of replacing the obsolete old hardware with the new ones the project continued to build on them which created more disaster.The monitoring process was never put into use as the Navy personnel who appeared to have vested interest in the project kept on defending i t rather than bringing correcting and useful comments during the development process. They only focused on being able to provide some service whether that service was reliable or dependable was never the issue was never an issue. The Navy system is normally classified as critical and needs special methods   to minimize and tolerate some faults during its development. Such methods were never used. For example reliability, safety and security assessments were never done. Performance tests were never carried even though it was clearly known such tests were mandatory. The programming languages used were never compatible with modern   distributed operating systems. There was need to use Object Oriented Systems to enhance later modification compatibilityTHE AFI NEW SYSTEM PROPOSALIntroductionPurpose of the DocumentThis document is prepared for use by the following people and for the following purposes:User Name Why need the Document System Customers Check if needs are met and specify any changes that may be required Managers/ Officers To plan for the system bid and its development System Engineers To Know and be guided on what system to develop System test engineers To develop validation tests System Maintenance Engineers To understand the system parts and its totality Scope of the ProductThis system is meant to be used by the current air force staff and it will take into account their current number and the projected number in the year 2030..It will use the most current network technology including their topologies, transmission media, and distributed operating system architecture.System OverviewWhy use networksTo allow for efficient sharing and use of computer resourcesTo facilitate efficient dissemination of messages, notices to air force staffTo provide connectivity to other armed forces and air force personnel in USTo research and read widely about events taking place in US, and outside world. In particular those that are a threat to the USTo perform trade and other commercial activitiesThe connectivity and expected workloadEthernet products will be used due to its simplicity and widespread useFiber optics cables will provide major connectivityWireless hone technology will be usedExpected Achievements and FailuresAll the cited failures in the NMCI project will be avoided, specifically:The integrated system life cycle will be used which is proper fact finding, system design, system implementation through prototyping, system integration and testing; system parallel operation, evaluation and maintenance.User involvement at all levels of system developmentUser training through in house training programs; seminars and workshop attendanceSystem ConstraintsThe major constraint will be lack of awareness on the part of users . Computer technology is changing very rapidly and the organization will be properly informed and well prepared to accept such changes as inevitable.Methods and ProceduresNetwork Models UsedSystem Anticipated EvolutionsRec ommendationsConclusionsReferences:Internet as given from NMCI system namely:http://www.gao.gov/new.items/d0751.pdf http://www.govexec.com/dailyfed/1206/120806ts1.htm http://www.eds.com/news/news.asp?news_id=2905 Ian Summerville : Software Engineering