The Power of the Media Tycoon Essay Example | Topics and Well Written Essays - 2250 words

The Power of the Media Tycoon - Essay Example Today, the power of the media and the few people that control it, have been compared to world leaders in their ability to sway opinion and effect change. How does this power compare to the power of a US President While the media tycoons have the legal limitations of any business owner that answers to stockholders and a board of directors, they have the power to move public opinion, initiate social change, and influence foreign policy to an extent greater than any elected public official. In the United States almost all the information available comes from a media outlet. Academic research is generally reserved for the small circle of specialists that have a position that offers them an interest and gives them exposure to the topic. These articles will occasionally get anecdotally quoted by the media, but the reports can be used for the outlet's own self-serving agenda. Selected quotes taken out of context can mislead the viewers in an attempt to sway public opinion. These opinion-centric newscasts exert enormous control over what people think and how they think about it. The ability to slant the news is even more significant in light of the increasing concentration of media ownership. The period of 1984 - 1999 saw the number of major owners go from 50 to 15 (Hasen 1626). The reduced number of outlets translates to an increased numbers of viewers and more influence. Media owners such as Rupert Murdoch can stack ... Reporters and pundits can be richly rewarded by presenting material in line with the network's political views. They can also be summarily punished and fired for developing a politically unpopular story of a scandal or major corruption. The network owner leverages these strengths to highlight or diminish a story's importance in the viewer's mind. The president is unable to cap a story or keep facts out of the viewer's homes. The recent events surrounding the investigation into the firings of the US Attorneys is evidence of the president's lack of ability to control the news. It is solely in the hands of the network and the network leadership. When comparing a media tycoon's power in regards to public opinion to a president, it is helpful to consider the information disseminated during a national presidential election. Presidents and candidates are limited to advertising and 'free' news spots. They are limited in the amount of time and coverage they can get. News conferences can help a president get exposure for a program or to promote a political stance, but television news can paint the portrayal with an opinionated slant. The news is not simply responding to a market and giving viewers 'what they want'; they are actively promoting a social agenda. During a recent national election, coverage varied widely from Fox to NBC to CBS. They varied in the amount of coverage on issues such as race and gender and according to Larson, "...although network news shows generally compete for the same audience, have the same operating procedures, and have similarly trained workers, their stories differed" (23). News presentation has the ability to focus attention on a given event and make the event important

Business Management System Essay Example | Topics and Well Written Essays - 2500 words

Business Management System - Essay Example That's why special attention must be paid to hardware vendors, because even the most qualities software occurs to be low productive when it runs on outmoded facilities. Quick and wide range telecommunications should be used to hasten data exchange between parts of the BMS, such as optical fiber, satellite communications, 3G networks for mobile user of the system, etc. Usage of the most current technologies raises quality of service and reduces modernization costs in future. System reliability and survivorship are also very important issues. There are a lot of technologies developed for ascending of IT system reliability: backup servers and channels, RAID massive, caching and compression of data, etc. (Jones, 1986) It is important to choose competent software vendor or developers company for creating the software part of BMS. On selection of software provider it is necessary to gather information, on what sort of software it is specialized in, how many completed projects it has and if the customers are satisfied with the product of the company. (Brooks, 1995) It is also impossible not to admit importance of human factor during use of information system (Maslow, 1999). BMS must have comfortable and easy-to-understand user interface, so as novices in company could quickly to know about the system. Only simultaneous taking into consideration of all these factors allows creating really usable and productive information system, which will satisfy DVLA's requirements for the licensing information system. Possible benefits from the BMS for the organization: Elimination of Costly, Inflexible Legacy Systems Improved Work Processes Increase in Access to Data for Business Decision Making Upgrade of Information Technology Infrastructure Increased Control of Work Processes by Staff Reduced Paper Documents Greater Accuracy of Information with Detailed Content Improved Cost Control Increase in Customer Response Time Improved Monitoring and Quicker Resolution of Queries Quick Response to Business Operations and Market Conditions Improved Competitive Advantage Improved Supply-Demand Link with Locations and Branches World Wide Unified Customer Database Improved International Operations Improved Information Access and Management Throughout the Organization Information Entered Once into System Provides Functionality to Interact with other Modules The critical success factors of the BMS are: Clear forming of goals Effective and creative work of management Competent recourse management Keeping project time and recourses frames Understanding of consequences of the system implementation Involving staff in implementation process Also paying more attention to communications with the stakeholders is important for implementation of the Business Management System. The success of a project can be highly influenced by the support or otherwise of key stakeholders. A more iterative process, with more effective-working relationships between stakeholders allows compromise to be based on a more objective understanding by everyone. This process requires that managers and staff have both application and